Tuesday, 15 November 2011

Textual Analysis

Hybrid Documentary

The documentary used a series of different camera angles, speeds and movements to enhance the scene and exaggerate certain details. These conventions were effective in showing the viewer that the hybrid car was not slow, it looked good, and it was the future; just with the use of camera shots. The camera shots were close ups, medium shots and zooming in or out. The establishing shot is a Honda dealership in the USA where the camera shot was a tracking. The narrative begins by saying that petrol cars are all over the place without a hybrid in sight. After the introduction, the narrator begins to ask questions to the representative from Honda about the pros, cons of a hybrid vehicle, benefits to an owner of a hybrid vehicle and how does the hybrid system work. During the long interview, there are images that faded in or out when the representative is speaking such as the internal combustion engine and batteries. To improve this documentary, they should change the narrative and make it less technical and complex. The documentary was boring because the interview was the bulk of the documentary and the interview took place in an office with no natural lighting. The interview should take place outside or the representative standing beside a hybrid vehicle with a microphone.    

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